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Join us April 10-13, 2016 in San Jose, California for a design event like no other...
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Take The Plunge

20,000 Layers Under the Sea

April 10-13, 2016 in San Jose, California


ADIM is Adobe's Inspirational Master Class - a multi-day conference at Adobe headquarters in San Jose, hosted by none other than Adobe Senior Creative Director Russell Preston Brown. In between the inspirational projects, you'll take master classes taught by industry greats, product managers...and be surrounded by top-tier designers, photographers and art directors from around the world.

This fun, lively and inspirational event is for graphic designers, art directors, photographers and creative directors seeking fresh, inventive ways to use the newest Adobe Creative Cloud applications and services.

Register Today!

Adobe Creative Cloud Logo

Beautiful Bonus

A full, 1-year membership to the Adobe Creative Cloud is included in your registration fee. That's nearly a $600 value!

The Event

Adobe ADIM has Returned!


What is ADIM?

Adobe's Inspirational Master Class, a lively, three-day experience where art directors, designers, illustrators and photographers learn advanced imaging techniques using the tools and services found in the Adobe Creative Cloud. You'll design and create a unique handmade project worthy of Captain Nemo’s gallery.

Learn from the Experts

In addition to the undersea project, my distinguished crew of experts will review many of the latest services and applications found in the Adobe Creative Cloud, including some features intended specifically for creative professionals. This year, we will have a Brilliance Bar for each application to make it easier to get your specific questions answered by a pro.

Venue and Details

Time and Date

Opening Reception will begin at 5pm on Sunday, April 10th. Please plan to arrive at the Marriott Hotel by 4pm on Sunday. Sound general quarters! Please take note that we will wrap up with a talent show on Wednesday evening, April 13th. This is a not to be missed event. Plan to disembark the Adobe mother ship on the morning of April 14th.


The learning and fun take place at two locations this year. Classes will be in the Park Conference room in the East Tower of Adobe’s corporate headquarters. Our opening and closing events will take place at the Marriott hotel in San Jose.


Have a question on logistics, lodging, or travel planning? Reach ADIM event planner Greg Allum –, (406) 223-0132. All conference details are handled by The Van Heyst Group (VHG), event planning experts who have helped Russell Brown and Adobe with all of the previous ADIM events.

Dedication: In Memory of Alex Johnson

A Special Note From Russell Brown

Alex was a key contributor to my ADIM events for the last 19 years. He was always helpful, generous, and loving in every thing he did. He never hesitated help and loved inspiring others to learn. In honor of Alex, I have dedicated this year’s event in his name. We will miss him dearly. Alex, we love you very much. ― Russell Preston Brown

The Team

Learn From Our Team of Experts

Russell Preston Brown's Portrait

Russell Preston Brown

3D Project Inspiration

Russell Preston Brown is the Principal Creative Director at Adobe Systems Incorporated and an Emmy Award-winning instructor. He uses Adobe products to combine the worlds of design and software development. In his 29 year Adobe career, he's contributed to the evolution of Adobe Photoshop with feature enhancements, advanced scripts, and most recently, Adobe Photoshop panel development.

Brown's extensive design knowledge and zany presentation style have won him a devoted following among users of all levels. Via his entertaining series of Photoshop Tips and Tricks, Brown tests the creative limits of Adobe tools for an audience that includes art directors, designers, photographers, artists, and other creative professionals. His tips appear on the web at and

Orlando Arocena's Portrait

Orlando Arocena

Illustration Inspiration

Orlando Arocena (mexifunk) is an artist and graphic designer who works in traditional and digital mediums. After graduating from Pratt Institute, he drew his way through Europe, co-founded Uptown Arts, and discovered he had a knack for digital commercial communications. With more than 18 years experience delivering creative solutions for some of the world's most recognizable brands, he has established himself as a non-conventional vector artist who explores cultural iconography, pop culture, and speculative narratives. His vector art has also been commissioned by Adobe to be the face of their Illustrator CC 2014. In addition to commercial endeavors, he is presently collaborating with New York City and Los Angeles art organizations such as Republic Worldwide Inc., The Lodge Gallery, The Fountain Art Fair, Gallery 1988, Iam8Bit Gallery, and the Poster Posse.

Rayce Bird's Portrait

Rayce Bird

Special FX Makeup Artist

Rayce Bird is an internationally known award winning artist. He is involved in a multitude of design projects and innovations. After graduating from the University of Idaho with a degree in Virtual Technology and Design, Rayce went on to compete on national television on the Syfy Channel's highly rated series, Face Off, Season 2. After winning the competition, Rayce has been combining both his degree knowledge and his skills that he used on the show doing special effects makeup and conceptual art for both the film and gaming industry.

He is also a design consultant for Adobe Photoshop and has been contracted by the government to design game simulators for training and other cognitive learning projects. Rayce has also been hired to speak at schools and several conventions about his design theories and experiences. Rayce is just beginning his career and has some big projects on the horizon. Rayce's goal is to innovate and recreate the world around him while inspiring others to do the same.

Chris Converse's Portrait

Chris Converse

Web Inspiration

A graduate of the Rochester Institute of Technology, Chris has over 20 years experience in graphic and interactive design, with a unique focus on both design and development. Chris possesses development skills across such languages as PHP, ActionScript, HTML5, CSS3, JavaScript and jQuery, making his design execution optimal across various media.

Chris is also a featured speaker at various industry-related conferences, including the Adobe MAX, How Design, AIGA, and Emerge. Watch his step-by-step courses online at and, download free templates on Adobe Developer Community (Adobe DevNet), and find more events, articles, templates, and courses at

David's Portrait

David Fleetham

Underwater Inspiration

David Fleetham is one of the most published underwater photographers in the world. He began diving and photographing underwater in 1976 and has been in Hawaii since 1986. For the first ten years of his career he photographed in the cold, but rich waters of British Columbia, Canada, and worked as a PADI Instructor and USCG Certified boat captain in various dive businesses in the Pacific Northwest and Hawaii. From Hawaii, David has been on assignments to, Indonesia, The Galapagos Islands, South Africa, The Bahamas, Micronesia, Australia, Sri Lanka, the Sea of Cortez, China, the Red Sea, the Socorro Islands, numerous locations in the South Pacific and Caribbean, and back to the cold waters of British Columbia.

David's photographs have been published around the globe, with over two hundred magazine covers to date. In 1991 his photograph of a sandbar shark appeared on the cover of LIFE. It is the onlyunderwater image to ever be published on the cover. His award winning work has been published by National Geographic (he has done several assignments for The NGS), The Cousteau Society, and every North American diving publication. In 2010 David’s image of a manatee was selected from 50,000 entries as the grand prizewinner in the professional division of the National Wildlife Federation’s photography contest. Galleries and agents in over 50 countries reproduce David’s images thousands and thousands of times each year.

Joel Grimes' Portrait

Joel Grimes

Photo Inspiration

In 1984 Joel graduated from the University of Arizona with a BFA in Photography and soon established a commercial studio working out of Denver Colorado. For over 30 years Joel has worked for many of the top advertising agencies and corporations across the globe Over the years his assignments have taken him to every state across the USA and to over fifty countries around the globe.

In 1990 Joel produced his first coffee table book, ‘Navajo, Portrait of a Nation’ which received a number of photographic and design awards and produce an eighteen-month solo exhibit at the Smithsonian American History museum.

Driven by the creative process, Joel views himself as an illusionist, creating portraits larger than life. “There is no face on the planet that is the same, and my vision as an artist is to capture that individual uniqueness through the creative photographic process.” Joel currently has a photo studio located in Phoenix, Arizona where he resides with his wife Amy.

Michael Hawley's Portrait

Michael Hawley

Michael Hawley is an educator, computer scientist, musician and photographer who serves as impresario of EG. Educated at Yale and MIT, he held industrial positions at Bell Labs, IRCAM in Paris, Lucasfilm in San Rafael, and NeXT in Palo Alto. For many years, Michael was the Alex Dreyfoos Professor of Media Technology at MIT. He plays the piano (won the Van Cliburn amateur competition in 2002) and has a passion for photography (produced a notable photographic book on Bhutan). Michael lives in an old church in Cambridge where his family includes a quirky HImalayan mastiff (Tashi), an adopted Bhutanese daughter (Choki) and his beloved bride Nina You.

Eric Joseph's Portrait

Eric Joseph

Eric is a photographer and Senior Vice President of New Business and Product Development at Freestyle Photographic Supplies. Eric graduated from California State University, Northridge in 1985 with a B.A. in Art, Specializing in Photography. He began his career at Freestyle Photographic Supplies in 1986, where he worked his way up to his current Sr. V.P. position. Eric travels across the United States leading a seminar entitled, “The World of Inkjet Paper...The Print Matters!” Speaking at colleges, universities, commercial labs, photo clubs, art centers and professional photographic organizations, Eric teaches digital printmaking with an emphasis on empirical knowledge allowing folks to make informed decisions about their digital output and how to obtain consistent, reliable, repeatable and controllable results.

Julieanne Kost's Portrait

Julieanne Kost

Creative Inspiration

Named one of Fast Company’s “100 Most Creative People in Business,” Julieanne Kost is a Principal Evangelist at Adobe Systems, responsible for fostering relationships with customers through meaningful and inspirational Photoshop and Lightroom instruction. As a highly sought-after speaker for the industry-standard Digital Imaging franchise, she devises and presents motivating and educational training sessions, sharing original techniques and tutorials worldwide — via live events,, her own website and blog.

She is also the author of “Window Seat — The Art of Digital Photography and Creative Thinking” and "Passenger Seat—Telling your photographic story with Adobe Lightroom from conception to publication”, an accomplished photographer and fine artist, and creator and host of the popular Photoshop CC Essential Training, Adobe Camera Raw Essential Training, and the Art of Photoshop Compositing for

Matthew's Portrait

Matthew Richmond

Design Inspiration

Matthew Richmond is Director of Experience Design at Adobe. Together with his exceptional team, he is designing the current (and next) generation of Adobe's Digital Imaging and Photography products.

For the past twenty years, Matthew has presented and instructed on all aspects of digital and analog design, photography and illustration. When not in the office, Matthew can be found teaching digital illustration, branding, identity and advanced techniques to the graduate students at the School of Visual Arts.

Van Heyst Group's Logo

Van Heyst Group

The team at VHG, global event management experts, has a long history of handling Adobe's ADIM events. VHG oversees marketing, audience recruitment, registration, lodging, and on-site management for ADIM. VHG's client list includes Apple, Cisco, Equinix, TIME, Fortune Magazine, The Bill & Melinda Gates Foundation, and others.

Terry White's Portrait

Terry White

Principal Worldwide Design & Photography Evangelist for Adobe Systems, Inc. Terry has been with Adobe for over 19 years and has extensive knowledge of Adobe’s Creative Professional product line. In his current position, he leads the charge of getting customers excited and educated about Adobe Creative Cloud products and services. Terry is an Adobe Certified Expert. He has been active in the industry for over 25 years and is the founder and past president of MacGroup-Detroit, “ Michigan’s largest Macintosh users group.

Terry is the host of the top ranked award winning Adobe Creative Cloud TV and has one of the most popular channels on YouTube. He is also the author of Secrets of the Adobe Bridge and co-author of The iPhone Book Series, and InDesign CS/CS2 Killer Tips.

Brian Yap's Portrait

Brian Yap

Mobile Inspiration

Is an Illustrator and designer that works heavily with poster style vector artwork and has fully absorbed drawing on the iPad with Adobe Draw into his process. His work is inspired by a mish-mash of influences including old punk flyers, skate decks, classic pen and ink illustration and comics. You can see Brian’ work in music posters, packaging and editorial illustration at He has also recently joined the team at Adobe, helping spread the word of a new way to create with mobile apps.


Learn From the Masters!


Orlando Arocena

"Traversing the Vector: From Commercial to Pop Art"

Artist and designer Orlando Arocena ~ Mexifunk- will share his diverse career past from fine artist, to commercial creative director to vector artist, with a showcase of work inspired by his affinity for culture and the commercial vibe. In this session, Orlando will discuss: Fine Art to Commercial and beyon, appreciation for Art History and the ultimate "Blue Print" for gaining inspiration, even as a commercial designer. Orlando will also guide us through a showcase of vector art including video a speed paint process

Chris Converse

"20,000 Frames Under the Layers"

Bring your ADIM project to life with video and animation. Photoshop possesses some powerful video and animation tools that will allow you to leverage photography, illustration, and video, into eye-catching motion sequences. Use motion to convey a story, explain a design interaction, or simply bring a small portion of a photograph to life.

Chris Converse

"Make Your Own Waves"

Join us in the hands-on session where we’ll create video that can be used in your final ADIM project. Learn to import video, animate artwork in 2d and 3d space, as well as apply non-destructive filters to your video. We’ll also use SmartObjects to imposition your video into a 4-sided composite that can be customized for your hologram player.

David Fleetham


David will be sharing innerspace images from his encounters around the globe. The earths underwater world and the creatures that it possesses are like no other in the universe and you will get to see it through the eyes of someone who started on Kodachrome and made his way into today’s digital planet. (Planet Adobe?).

Joel Grimes

"Branding The Artist"

How does an Artist break through the masses to get noticed in today’s marketplace? When we talk about advertising or branding, it seems easier to define when we refer to companies like Coca-Cola, Apple or Nike. But when it comes to positioning our self as an artist, somehow we think that the marketplace works differently. However, branding a product or a service works the same as branding an artist, it all comes down to one powerful thing, repetition. Last year Coca-Cola spent close to 3 billion enforcing the power of repetition. And it works; they are the number one band in the world.

In addition to having little to no advertising budget, Artists have a problem that is even worse. They have the inability to have a concise or recognizable brand. You have heard the term, “Jack of all trades and master of none”? In the photography world, this is an epidemic. To make things worse, artist types never seem to stick with a look or brand long enough to let it take hold.

Follow Joel as he takes you through a few case studies on how to band yourself as an Artist. From his coffee table book on the Navajo, to his grungy portraits, Joel will give you some insight into the power of branding the Artist.

Michael Hawley

"Making the World's Largest Book"

Opening to 5 x 7 feet and weighing about 150 pounds, BHUTAN: A VISUAL ODYSSEY ACROSS THE LAST HIMALAYAN KINGDOM is the largest book every published, and in 2001-2002, it was a nontrivial digital design challenge featuring spectacular photography and one of the first fine art applications of large-format inkjet printing. The story of its creation includes extraordinary adventures in the Himalayas during the dawn of digital photography as well as oddities of traditional bookbinding. I'll also place this curious work in a broader artistic context, including unusual works by Alphonse Mucha, John James Audubon and others.

Eric Joseph

"The World of Inkjet Papers: The Print Matters"

As designers and photographers, sometimes we ask the question: How important is the paper we use? Join Eric Joseph as he discusses how paper informs our design decisions and how to use paper to get the best results out of your presentations, archives, and compositions.

Julieanne Kost

"Through the Eyes of Julieanne Kost"

In her work, Julieanne is able to combine a passion for photography, a mastery of digital imaging techniques, and her degree in psychology, to find within herself the raw components of visual emotion. She will be discussing her favorite personal projects including how she captured, enhanced and published images for her books, Window Seat, the Art of Digital Photography and Creative Thinking, and Passenger Seat - Telling your photographic story with Adobe Lightroom from conception to publication, Moments Combined - a series of digitally composited images exploring dreams and, The Red Thread– a look at how photography can help to see relationships between events in our lives. Julieanne will share insights not only to her creative process but also the Photoshop techniques which enable her to create her photographic illustrations.

Matthew Richmond

"Mobile Photo/Imaging Deep Dive"

Gear up, ye landlubbers! It’s time to leave your desktops on the shore and swim out to the mobile future of digital image making. Ill bring you up to speed on Adobe’s latest and greatest mobile photography, imaging and design tools. From picture taking to retouching, compositing and design layouts on the go – our time together will be filled with tools, workflows an tips you can start using today. We will also touch on the thoughts of the Experience Design teams, and look at Adobe Comp CC, Adobe Slate, and Project Vibe and a possible sneak of some new tricks to come.

Terry White

"Navigating New Features in Photoshop CC, Illustrator CC and InDesign CC"

Adobe Photoshop, Illustrator and InDesign have come a long way over the past few years. Chances are you’ve been head-down, using them as you always have. In this class you’ll see the latest advancements in each one as well as how to take advantage of workflows that you’ve probably missed out on. See tips and tricks on how to integrate Creative Cloud into your workflow better. Learn how to take advantage of shared assets and Adobe Stock. If you feel like you’re not getting all that you can from these powerful applications then join me to see what you’ve been missing.

Brian Yap

"Mobile Illustration Techniques"

Take a journey into a new frontier of illustration with pro level tools that you you can take with you anywhere. I’ll walk you through my discovery and experience trying out some of the most advanced illustration apps on the iPad and show examples of how it became a favorite tool, as well how the apps themselves have affected my personal style with lots of pretty illustration examples along the way.

Then we will dive into a demo of some of the basic features in Adobe Sketch and Adobe Draw, walk through how Adobe Capture and Creative Cloud libraries really crank up the capabilities of those apps and for sure take some twist and turns into a tricks Ive come to rely upon to make the tools work for me in a professional workflow. To that end you will get to see what you can create an how it translates to Photoshop and Illustrator on the desktop.

Whether a life-time doodler or proclaimed “ I can’t draw a straight line” - There will be techniques and tricks that all can use in different ways in their work..

Hotel + Venue

An Amazing Event Calls for an Amazing Venue

San Jose Marriott


San Jose Marriott
301 South Market Street, San Jose, CA 95113

To receive the discounted Marriott room rate of $249.00 per night (plus tax and a fee for each person per reservation), call 800.228.9290 and refer to Adobe's ADIM16 Conference, or use the link below. The hotel strongly suggests that all reservations for ADIM16 be booked by March 25th. Once the rooms not reserved by event attendees are placed back into inventory, attendees can continue to call the hotel to make reservations, subject to availability.

Book Your Rooms Today!
Adobe Headquarters


Adobe Headquarters
345 Park Avenue San Jose, CA 95110


Have a question on logistics, lodging or travel planning? Reach ADIM event planner Greg Allum –, (406) 223-0132.


Tuition includes 1 Free Year of Adobe Creative Cloud!



Register on or after December 16, 2015
Register Today!

*Price does not include transportation, hotel, or airfare

What's included with Tuition?
  • 1 Free Year of Adobe Creative Cloud! (A $600 value!)
  • All meals, with one free night on the town
  • All tools needed to create your ADIM project: iMac computers, Universal laser cutting and etching, high end Canon printers
  • 20 expert project helpers ready to assist
  • Talent night prizes and awards!
  • Take home: finished multi-media project and high quality, portfolio ready photographs of your project
  • Plus networking with 100+ talented peers!

More Info

But Wait...There's More


Theme, Team, Project

Our 2016 theme opens the door to creative thinking with Captain Nemo as our guide. We will begin with professional photography of our under sea creatures in class, along with any personal images you bring to ADIM. You may use your own camera to capture images in our onsite photo studio, or work with ADIM's professional photographers to capture the image you desire for your undersea projects. When your projects are complete, they will be laser cut by the Universal Laser and imaged with an Epson printer to your exact specifications.

You'll have the opportunity to ask questions of Russell Brown and the crew of experts conducting classes while you network with other design professionals. Part of the fun of an ADIM event is the clever costumes, masks and extreme makeup used to carry a creative theme to the max. Come to class, and dress to impress! From monsters to mermaids.

The fun stuff: Talent Show and Prizes

At the closing night’s dinner, prizes will be awarded for talent (or just plain effort). You're invited to sing, dance, juggle, strum, howl or stage a little mermaid performance. Our talent show brings out the quietest minds and most extravagant flair. Dr. Brown will award prizes to any and all who are bold enough to step onstage and entertain the ADIM16 audience.

Meet Your Fellow Attendees!

Adobe ADIM always brings out some of the best and brightest designers from around the world. Check out our ever-expanding list of attendee profiles!

How to Prepare for ADIM

What to Bring

This hands-on class will supply each participant with their very own Apple iMac for use at ADIM. This year we will also have a special focus on many of Adobe’s mobile applications, so please bring an iPad 2 or newer model with you. Having your own iPad or Android tablet will be very important for these sessions.We recommend that you bring a Macintosh formatted hard drive or USB thumb drives to backup your projects. It is also helpful to bring your own Wacom tablet to ADIM.

Your Creative Cloud Membership

Two weeks before ADIM16 begins, Adobe will email you with your membership to the Adobe Creative Cloud. You may install it immediately and activate it before ADIM16. Remember: you must create an Adobe ID before installing the software. When you create your ID it is suggested that you provide an email address other than gmail or Yahoo.

There can be communication "challenges" with these particular email clients that are out of Adobe's control. Keep in mind that your one-year subscription will kick in the moment you sign into your account and launch any of the applications. Note for returning ADIM participants: you'll receive an update to your existing Adobe Creative Cloud account that can be used to extend your account for an additional year.


Adobe ADIM is brought to you by some amazing sponsors