A soft watercolour composition of layered teal and charcoal brush marks suggesting a collaborative instructor guiding a workshop

Featured Instructors

Meet the Adobe experts who led the ADIM workshops

Each ADIM conference brought together a select group of Adobe's most accomplished instructors — creative leaders who shared advanced techniques, hands-on workflows, and deep knowledge of the Adobe Creative Cloud tools.

A watercolour portrait suggestion in deep navy and warm amber tones, with broad expressive brushstrokes conveying a seasoned creative leader

Russell Brown

Adobe Senior Creative Director

Host of the ADIM Conference. Russell brought decades of expertise in imaging, design, and creative workflows, inspiring attendees with inventive approaches to Adobe tools.

A watercolour portrait suggestion in deep navy and warm amber tones, with broad expressive brushstrokes conveying a seasoned creative leader

Julieanne Kost

Adobe Expert Instructor

Renowned for her deep knowledge of Lightroom and Photoshop, Julieanne delivered practical, immediately applicable techniques for photographers and designers alike.

A watercolour portrait suggestion in deep navy and warm amber tones, with broad expressive brushstrokes conveying a seasoned creative leader

Deke McClelland

Adobe Expert Instructor

A legendary figure in digital imaging education, Deke shared advanced Photoshop and Illustrator skills with clarity, humour, and unmatched technical depth.

A watercolour portrait suggestion in deep navy and warm amber tones, with broad expressive brushstrokes conveying a seasoned creative leader

Jan Kabili

Adobe Expert Instructor

An expert in digital imaging and creative workflows, Jan guided participants through powerful techniques for integrating Adobe tools into their daily practice.

Learn More About Past Events

Explore the themes, locations, and details of ADIM14 and ADIM15 — each a unique immersive experience for creative professionals.

View Past Conferences →

The ADIM Dallas Sales Conference brings together outside sales representatives from across the industry for a focused, practical learning experience. Attendees spend their days refining the core skills that separate top performers from the rest, with particular attention paid to listening, questioning, and building genuine rapport with prospective clients. Sessions are designed around real-world scenarios, so participants leave each workshop with techniques they can apply the very next day. Whether you are just starting out in sales or looking to sharpen an established approach, the conference emphasizes steady, measurable improvement over quick fixes. The goal is simple: help every representative walk away more confident, more prepared, and more effective in the field.

A significant portion of the program is dedicated to understanding how to sell high-value products and services, including private aircraft rentals and related aviation offerings. The conference explores the different categories of planes available to clients, from light single-engine models to midsize jets from manufacturers like Cessna, Beechcraft, and Bombardier. Instructors walk through the practical reasons customers choose to rent rather than own, covering cost considerations, fuel expenses, maintenance burdens, and the flexibility that rental arrangements provide. Sales representatives learn how to match the right type of aircraft to each client's specific travel needs, whether that means a quick regional trip or a longer journey with family. This segment helps reps speak with confidence and credibility when discussing pricing, quality, and overall value.

The schedule also devotes time to the marketing side of the sales process, helping representatives understand how to create attention and generate referrals in a competitive marketplace. Attendees learn how to identify their target audience, craft messages that resonate with busy professionals, and position their offerings in ways that stand out from the competition. The pace of the conference is brisk but manageable, with plenty of opportunity to ask questions and engage directly with the featured instructors. Daily sessions build on one another, so participants can see how each piece of the process connects, from initial outreach through closing the deal. The emphasis throughout is on practical, repeatable techniques that produce results consistently.

Beyond the structured workshops, the conference provides a valuable chance to connect with other sales professionals who face similar challenges in the field. Representatives share their own experiences, trade tips on handling difficult customers, and discuss the common pitfalls that slow down even experienced sellers. The instructors, all seasoned professionals in their respective areas, offer honest feedback and practical guidance drawn from years of hands-on work. For anyone considering a career in outside sales or looking to take their current position to the next level, the ADIM Dallas Sales Conference offers a straightforward, no-nonsense path forward. It is an investment in skills that pay off long after the event wraps up.